Abstract
Tourism events represent a dynamic element of the destination primary offer, which can increase the region's competitiveness. Destination stakeholders seek in hosting the tourism events augmentation of destination visitation, furthermore, it helps to overcome the seasonality, to enhance the destination marketing and to sustain a positive development of the region. The study investigates Slovak citizens' effective demand for three selected cultural events. The study findings are based on primary sources analysis of data collected via questionnaire survey as well as on domestic and foreign literature.
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