Abstract
This research is purpose to know the effectiveness in improving “layanan informasi” about learning motivation of students. This research used experimental techniques that involving 80 students for group experimental and control group. This research resulted is a significant increase of motivation of learning of students before and after the experiment group given the treatment “layanan informasi” by utilizing the principles of high touch (posttest). Beside that, there are also differences in students learning motivation level control group before and after treatment in the form of “layanan informasi” provided without utilizing the principles of high touch. Increase the motivation of learning in the experimental group is given preferential treatment in the form of “layanan informasi” by utilizing the principles of high touch, that much higher when compared to the control group when its not given in the form of treatment the principles of high touch in “layanan informasi”. The results of this research is recommended for the teacher/counselor at school that can improve the implementation of “layanan informasi” to increase the motivation of students in learning by utilizing the principles of high touch. Keyword :layanan informasi; high touch; motivation
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