Abstract
Abstract : The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory–as a part of persuasion theories–which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign “Produk Pangan Olahan Sagu†adopts these two methods to persuade target adopters to change their behavior as its campaign goal.
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