Abstract
The objectives of this research were to illustrate the business model of PT Labas with the Business Model Canvas (BMC) approach, to develop the business development strategy of the company, and to describe the development of the company. This research used a descriptive analysis method. The analyzing tools used in this research included the Business Model Canvas (BMC) and Strength, Weakness, Opportunities, Threats (SWOT) analysis. The portraits of the existing nine elements of BMC of PT Labas describe the business processes that have been run by the company at this time. The SWOT analysis from these nine elements resulted in several alternative business development strategies for PT Labas. The strategies that can be undertaken by PT Labas management include operational improvement, core-plasma partnership with the enlargement partners, innovation & product quality improvement, market development, and business capital enhancement. BMC improvement is conducted by strengthening the elements of customer segment, channel, customer relationship, key resources, key activities, key partnership, and cost structure. The development of the BMC element provides changes to other elements. Keywords: eel (Anguilla spp.), PT Labas, BMC, strategy, business development
Highlights
Indonesia has high sea fishery resources and is very rich in economic valued biota in both marine and freshwater areas
Business Model Canvas (BMC) improvement is conducted by strengthening the elements of customer segment, channel, customer relationship, key resources, key activities, key partnership, and cost structure
The price of eel ranges from Rp160,000 to Rp245,000/kg consisting of 3–4 fish in average, and the selling price of eel fcan reach up to Rp1,5–2 million/kg if it is exported to Japan (KKP, 2016)
Summary
Indonesia has high sea fishery resources and is very rich in economic valued biota in both marine and freshwater areas. Eel is a type of consumed fish with a high economic value, both for local and overseas markets. This fish is very popular in overseas markets such as Japan, Hongkong, Holland, Germany and some other countries enabling it to have a potential as an export commodity (Napitupulu & Budi, 2011). The total world’s eel production up to 1990 was between 100,000–110,000 tons/year, and the number continued to increase. Eel is a fish type that has a high nutritional content, rich in protein and vitamin D and E as well as in microprotein (Napitupulu & Budi, 2011). EPA and DHA contents in fresh eel fish are 1.15% and 5.16%, while those in kabayaki processed products are 0.70% and 1.29% (Widyasari, 2013)
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