Abstract

<p>The online marketing strategy during the pandemic plays an important role in helping MSMEs in selling their products. The Covid-19 pandemic has driven digital adoption in various fields, including marketing. The government's policy of limiting activities has caused business actors to experience a decline in sales. Empowerment in digital marketing is expected to help business actors in increasing the level of product sales. This program is run using the methods of socialization, education, training and assistance to small business actors in the East Meddelan Village, Sumenep Regency. The results that can be achieved from the implementation of this program are that business actors know sales opportunities through online and are able to use social media as promotional media.</p>

Full Text
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