Abstract
ABSTRACT Objective Produce food and nutrition education videos, post these on YouTube and evaluate their reception over a two-year period. Methods Afterward bibliographic searches, sixteen different themes were developed and explored. An educational objective was defined for each video, took into account food and nutrition aspects in Brazil. The reception of the videos was evaluated using the “YouTube Analytics” tool, which allows analysis of the number of times videos were played, average playing time, and profile of the viewers. Results Sixteen videos were produced from November 2013 to July 2015. Views for each video within two years of posting were calculated individually, giving a total of 78,546 views for all videos. Most of the videos delivered their educational message before the audience lost interest. Conclusion Videos successfully reached the YouTube users and delivered the food and nutrition education messages. Therefore, this pioneering work showed YouTube as a new setting for health promotion in Brazil, paving the way for further initiatives with this platform.
Highlights
Obesity, diabetes, hypercholesterolemia and hypertension are examples of chronic diseases closely associated with eating habits, which represents public health problems worldwide [1,2].In Brazil, there has been a change in the profile of population with a reduction in the prevalence of malnutrition and an increase in obesity rates
The Brazilian population has increased the consumption of processed foods over the years, according to the latest Dietary Guidelines for this population, launched in 2014 [3]
Data from the Pesquisa Nacional de Saúde (PNS, Brazilian National Health Survey), conducted by the Instituto Brasileiro de Geografia e Estatística (IBGE, Brazilian Institute of Geography and Statistics) with the support of the Ministry of Health in 2013, indicate that only 34% of Brazilians aged 18-39 years consume fruit and vegetables, below levels recommended by the World Health Organization
Summary
In Brazil, there has been a change in the profile of population with a reduction in the prevalence of malnutrition and an increase in obesity rates. The Brazilian population has increased the consumption of processed foods over the years, according to the latest Dietary Guidelines for this population, launched in 2014 [3]. A recent survey found the Internet as one of the sources of topics related to nutrition of the Brazilian population [5]. With the diversification of devices with Internet access, most of the Brazilian population is already connected to the network [6]. Food and nutrition education on internet represents one way of improving the quality of life of the population, supporting the active dialogue of individuals, through the facilitated communication offered [2,7]
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