Abstract
Publishers have long had an important role in education, producing books and other learning materials. Today, the publisher's role is changing fast with the platform evolution from stand-alone to networked computers. Print and the Web are compared, demonstrating that they will remain complementary. The publishers' traditional Value Chain is linear and one-way; it is operative in a stable, predictable environment, and accommodates production. This traditional Value Chain is evolving into a new Value Circle, which is iterative, with shorter product cycles, interaction between customers, authors and publishers to develop products and services, and mass customization. Today, custom publishing efforts are already well underway. However, critical solutions are required for handling rights, royalties, and intellectual property protection; publishers are developing the Digital Object Identifier, new licensing standards, and experimenting with copy protection technologies. Key opportunities in emerging technology are discussed, including Metadata and query enhancement; work flow analysis and new tools that capture pedagogy; and contact management systems to capture and support customers. The emergence of repositories of software such as the Educational Object Economy are critiqued, with recommendations made for facilitation of electronic commerce. We review some basic business considerations. Our perspective is based on college publishing, the focus of the E/W Consortium on Authoring Tools, but all segments of publishing face similar concerns. Reviewers: Henry Lieberman (MIT), Jane Moran (Middlesex U.), Andy Reilly (Open U.) Interactive elements: Two QuickTime movies from an educational multimedia publication are included. Two QuickTime movies from Chemisty:Interactive, an educational multimedia publication, are included. You will need the Apple QuickTime plug-in for your browser, or a separate player application.
Highlights
Publishers have long had an important role in education, producing the books and other learning materials that have been the primary means of conveying knowledge from experts to students
College publishing is unique from other kinds of publishing in that the authors of college course materials and textbooks are faculty who understand their subject area, but have insight into how it is learned by students, and how it is taught by faculty
University researchers, government agencies, and some technology companies are fostering the idea of an educational object economy (EOE)
Summary
Publishers have long had an important role in education, producing the books and other learning materials that have been the primary means of conveying knowledge from experts to students. This paper discusses issues publishers face as we adapt to our changing educational function and create products for the digital environment. College publishing is unique from other kinds of publishing in that the authors of college course materials and textbooks are faculty who understand their subject area, but have insight into how it is learned by students, and how it is taught by faculty. These faculty authors know that both subjects and pedagogy are constantly evolving. The college publisher has played a strong role as developer material. The emergence of repositories of software such as the Educational Object Economy are critiqued, with recommendations made for facilitation of electronic commerce
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