Abstract
Language has always been the most powerful and versatile means of communication. Then the pictures painted in caves by primitive people gave us much more detail about their lives and their habits. If we move through time the ability to represent and communicate in others' language has been enriched. We have moved to moving images and transmitted images. Since its inception, cinema has become a global entertainment. Unlike television, cinema has always introduced audiences into a virtual space. Cinema creates emotions with an extraordinary power to polarize audiences. Each of us has at least one film to which we owe this involvement, for example, mine was "Blade Runner." Blade Runner is a 1982 science fiction film directed by Ridley Scott, Metaverse The metaverse is a new adventure that we have thanks to a huge amount of hardware and software technologies; for example, VR, AI, and AR have generated ever larger and more detailed spaces, think of the movie Matrix. The Metaverse is Ali Baba's new cave: all the riches are there, but you need the magic word. We are now on the threshold of a new transition. The Metaverse is a space populated by many suitors, none of whom have the dowry to claim the princess as their bride. I belong to one group of suitors. Looking back to some visionary writers we have a shining example of the metaverse: Alice's Adventures in Wonderland. The book was published before the invention of cinema. Alice in Wonderland is a "metaverse" described by Luis Carrol, a famous Oxford scientist. Alice goes in and out of a paradoxical world, a world populated by characters who do not follow the natural rules to which we are accustomed. Language, however, is still the most versatile, and that is where we must start if we are to understand the new paradigms of communication.
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