Abstract
It has been long known that quality assurance (QA) is a system to develop quality standards in Thailand. However, it is not easy to implement the concept throughout a whole organization, for example, to include in a university, faculty members, program specifications, management team, and so on. This paper is to explain a case of strategic management of quality assurance using education for sustainable development (ESD) in the university with social enterprise concept. An example of the university with the mission statement of “to serve society” can drawn more attention using ESD concept to faculty in stead of QA regulation concept. The conceptual framework of the implementation was shown how QA can be developed in curriculum embedding with an ESD concept.
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