Abstract
Agricultural extension throughout Australia is undergoing change. Publications for farmers are an extension strategy which uses enormous resources, yet there is little scientific enquiry validating this expenditure, particularly given the high levels of functional literacy among Australian adults. Operation Quality Wheat is an innovative educational program which emphasises user-friendly literature. Two publications were designed and tested with farmers to trial an illustrated plain english approach to transferring information. Results confirmed much interest in the change, by farmers, but less so by extension professionals.
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