Abstract

Today European banking is in a great financial as well as a moral and ethical crisis. The purpose of this paper is to examine the strategies and best practices in the field of education and training for financial literacy in EU, emphasising the development of this field in Slovenia. Within the existing content, we studied general financial literacy of Slovenians; we investigated what the perception of activities of Slovenian banking institutions is in order to increase financial literacy clients and what is their financial knowledge. Based on customer survey, we determined the role of banking institutions as educators of users of banking services. The research confirmed that the activities carried out by banking institutions in order to improve the financial situation of their customers are effectively raising financial literacy.

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