Abstract
Scholars have called for more attention to the role gender played in the development of consumer culture. In this chapter, Dickenson responds to this call by examining Australian advertising women’s impact on the creation of Australian women as a market category, using a case study of the journal Australian Woman’s World (founded 1921) and its editor, Frances Taylor. Te chapter examines the relationship between the journal’s editorial and advertising content, the practices and processes involved in putting the paper together, and the feminist ideas and worldview that lay behind the editor’s choices and decisions.
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