Abstract

This article examines the origins and impact of a political education campaign of a type, which had not hitherto been witnessed in the UK. It examines how the Scottish Office sought to educate Scotland's adult population about a new electoral system which combined the traditional first past the post (FPTP) system used in elections to the Westminster Parliament with the additional member system (AMS). We set out events leading up to the voter-education campaign by outlining the development of the voting system and the political sensitivities which surrounded it We then review a similar voter-education campaign in New Zealand, before examining the Scottish campaign and responses to it. We conclude by drawing together common elements from the two campaigns and analysing the lessons which can be drawn from them.

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