Abstract
The political and economic shift of early 1990s in Central and Eastern Europe countries (CEECs) initiated a fundamental process of transformation of the region's economies and firms (GalgA³czi, 2002). The formerly regulated economies gradually became an integral part of the global economy (Dayan & Gorynia, 2009; Szarucki, 2013). While the unprecedented scale of change provided then a unique research setting for international business and economics scholars, there have been recent discussions about the extent to which the CEE region is still a specific business environment (Schuh & Rossmann, 2010).
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