Abstract
Welcome to Issue 7/8 of the Technology Innovation Management Review. This edition is a collection of insights across a range of topics from SME ecosystem engagement, integrated trust sites, technology in the customer journey, action research with a participant-observer approach, web text analytics on digital health companies, and energy transition, including renewables.Ermela
Highlights
Welcome to Issue 7/8 of the Technology Innovation Management Review. This edition is a collection of insights across a range of topics from SME ecosystem engagement, integrated trust sites, technology in the customer journey, action research with a participantobserver approach, web text analytics on digital health companies, and energy transition, including renewables
Ermela Bashuri & Tony Bailetti lead off the issue with “Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem”
The research outlines how customer journey (CJ) mapping provides a view of the customer experience (CX) taken from a customer's standpoint
Summary
Welcome to Issue 7/8 of the Technology Innovation Management Review. This edition is a collection of insights across a range of topics from SME ecosystem engagement, integrated trust sites, technology in the customer journey, action research with a participantobserver approach, web text analytics on digital health companies, and energy transition, including renewables. Technology Innovation Management Review (Volume 11, Issue 7/8, 2021) Welcome to Issue 7/8 of the Technology Innovation Management Review.
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