Abstract
We explore how “Red Queen” competition is increasing the competitive premium on “evolvable” information systems (IS). Ephemeral market advantage coupled with relentless innovation spawning trends such as the Internet-of-Things and additive manufacturing are amplifying the importance of evolvable systems across all industries. We discuss uncharted theoretical and empirical territory for IS research on evolvable systems. The elusiveness of some of these phenomena to other disciplines offers a unique opportunity for IS scholars.
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