Abstract
Digitization is concerned to ensure the use of technology with the goal of creating sustainable competitive advantages. Digitization is distinguished with respect to other innovations because of its scope, importance and the rate of change of the processes, products, and services (Rachinger, Rauter, Müller, Vorraber, & Schirgi, 2019). In contrast to more incremental innovations digitization is usually disruptive or transformative. Worldwide, companies are faced with the implications of the ongoing digitization of markets and production processes. All this illustrates the strategic relevance of ‘digital’
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