Abstract
We have selected four outstanding teaching cases and industry notes for this fourth volume of the WBCRJ. Two themes characterize the contributions published in this fourth volume. The first theme is the strong emphasis on the French wine industry, with cases focused on the Champagne and Bordeaux regions. The second distinguishing theme characteristic of this fourth volume is its emphasis on industry notes and research at the region or industry level.
Highlights
Two themes characterize the contributions published in this fourth volume
The second distinguishing theme characteristic of this fourth volume is its emphasis on industry notes and research at the region or industry level
Wine Business Case Research Journal 4(1) 2020 note helps advance our knowledge and understanding of the challenges faced by smaller wineries, which are often understudied and do not receive the same degree of scholarly attention as larger wineries
Summary
About our Fourth Volume We have selected four outstanding teaching cases and industry notes for this fourth volume of the WBCRJ. Two themes characterize the contributions published in this fourth volume. The first theme is the strong emphasis on the French wine industry.
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