Abstract

The WBCRJ's mission is to provide exceptional decision-focused case studies involving real people and real events in the global wine business context. Volume 3 reflects a diversity of topics and regions that advance our knowledge of how wineries weigh the challenges of innovation and sustainability to achieve differentiation advantages.

Highlights

  • Who we are The Wine Business Case Research Journal (WBCRJ) is published and disseminated by the Wine Business Institute at Sonoma State University

  • Since the WBCRJ is an opensource, open-access journal, instructors can adopt any of these cases for classroom use, free of charge

  • In early September 2019, WBCRJ has been whitelisted in Cabells, a curated list of over 11,000 academic journals spanning 18 disciplines to guide researchers and institutions in getting the most out of their research

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Summary

Introduction

Welcome back to the Wine Business Case Research Journal (WBCRJ).

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