Abstract

The flow of media between East Asia and Africa is a largely untold story. Whereas it sometimes seems that the only thing growing faster than Asia-Africa trade and investment is reporting on Asia-Africa trade and investment, this in-tensive coverage finds it difficult to step outside of its own assumptions and to discuss itself as media. Tracking, describing, analyzing and critiquing the in-creasingly complex relationship between East Asia and Africa has developed into a burgeoning scholarly field and a competitive journalistic beat. However, those following this growing field are frequently exasperated that after more than two decades of mounting column inches, many half-truths are stubbornly repeated in the popular press and many more questions remain unasked. This edition of African East Asian Affairs turns the focus on the role of media in East Asia-African relations. In particular, we have brought together scholars busy developing new, exciting ways of analyzing the frontiers of Asian-African me-dia engagement and the role it plays in mediating the wider economic and strate-gic relationship between these two regions.

Highlights

  • Have so far played a major role in scholarship about the growing engagement between East Asia and Africa, while the wider socio-political forces that mediate these exchanges remain relatively under-explored

  • Due to various historical factors, the East Asian powers driving the current expansion of East Asia-Africa relations have limited hard power options in Africa

  • We find ourselves in a moment when economic ties and closer relationships are being pursued by both sides. This deepening of the relationship has led to a debate about whether its structure is economically sustainable – an issue prominently raised by South Africa’s President Jacob Zuma in his speech at the opening session of the 5th Forum on China-Africa Cooperation in Beijing in July 2012

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Summary

Introduction

Have so far played a major role in scholarship about the growing engagement between East Asia and Africa, while the wider socio-political forces that mediate these exchanges remain relatively under-explored. Colonial glamour to the whole of Sub-Sahara Africa, to the current expansion of Chinese state-owned media like CCTV and Xinhua to African markets and the growing participation of African in globalized online consumption of media from Japan and South Korea (for accounts of some of these developments, see Prashad, 2003; Van Staden, 2010, 2011; Wu, 2012).

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