Abstract
The tourism industry in developing countries can present differentiated results in their levels of competitiveness. Analyzing the specific cases in this type of economy could open up the possibility of developing more efficient growth processes in the industry. The study proposes to analyze the challenges that restrict the full development of tourism in Ecuador. A literature review related to the competitiveness of destinations is carried out, identifying the potentialities and conditions for the correct development of the sector. It is identified that improvements must be made in current industry regulations, planning and decentralization processes and coordinating related actors.
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