Abstract
The paper argues that North East India is rich in ecotourism resources but is lacking in infrastructure and a strategic outlook. The small share of the region in the tourism market is disproportionate to its potential. It is high time that North East India learns from experiences all over the world and aims at sustainable development of tourism as a marketing solution. The North East has a negative reputation, but ecotourism can provide a silver lining. The paper argues that the ecotourism model is ideal for North East India.
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