Abstract

The architectural appearance of modern residential buildings is distinguished by facelessness and a low artistic component. According to the authors the reason for this situation lies in the facelessness of ownership forms themselves. The relevance of ways to improve the architectural appearance of mass housing is associated with the division of ownership forms and the expansion of the income housing sector of private-state forms of entrepreneurship. With this Aim, the influence of economic factors on the architectural appearance of mass profitable housing widespread in tsarist Russia was analyzed in the article. Rental apartment buildings carried large profits and the customer encouraged any artistic methods that define a rental apartment building as a symbol of the high status of guests and the owner. This contributed to an improvement in the architectural appearance of the development and a quick return on money. Moreover, the imperative for the development of a high-quality housing is supported by the effective self-government in small formats, the landlord faithfully fulfills his duties and pays taxes to the state. The graphoanalytical research methods confirm the conclusions about the influence of economic factors on the architectural appearance of a profitable and self-governing market object, functioning without state subsidies.

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