Abstract
The motion-picture industry, with its global economic reach and high-stakes highly uncertain investments, transforms creative talent and inputs into multi-billion-dollar profits. The high-profile institutions, operations, exhibition patterns, distribution channels, and marketing strategies present opportunities to explore a wide range of economic research questions. Financial data, particularly on box-office and other revenue sources, provide researchers with a unique opportunity to gather extensive evidence and uncover empirical regularities that yield fundamental insights into strategic investment, organizational design, incentive-compatible contracting, product design, advertising, and cross-cultural consumer experiences, among other areas of basic economic research. This special issue comprises five papers that explore some of these areas, creatively exploiting publicly available data and well-documented industry institutions. The first paper presents evidence on financial outcomes for remakes, an alternative form of brand extension. The second paper studies sequel films in the
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