Abstract
Creative Commons (CC) licensing facilitates free distribution of copyright works. An Author can CC license some or all of his output to increase consumer awareness and thus his revenue from performances. The Publisher receives only a share of the revenue of the remaining copyright work. We analyse the Author’s actions and the bargaining between Author and Publisher. The Publisher voluntarily gives in in the bargaining. Either the optimal share to the Author is such that the level of CC licensing maximizes the Publisher’s profit. Or even higher so that the Author is deterred from CC licensing. We also discuss a joint decision on CC and welfare issues.
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