Abstract
The Indian population is increasing at an alarming rate causing threat to the economic development, not forgetting the fact that another sector that is increasing at the same rate is the counterfeit goods. One important fact that needs to be checked is why we find such an increase in the counterfeit products. The fact that the aspiration of the population is increasing, in desire to have luxury products needs to be explored. Objective of the study is to examine the attitude toward the counterfeit product in the market on various parameters. A total 1207 responses from 22 districts of Delhi & NCR were used to examine the probability of intention to buy counterfeit of Mobile phones & Watches; the study employed the factor analysis and logit analysis. Results revealed that counterfeit purchasers had lower perceptions of business ethics, implying that ethical beliefs may become the key to develop the strategies to reduce demand for counterfeit products.
Highlights
Counterfeiting is ages old story; Phillips, T. [1] described counterfeit of wine production in 27 BC
Results revealed that counterfeit purchasers had lower perceptions of business ethics, implying that ethical beliefs may become the key to develop the strategies to reduce demand for counterfeit products
Results revealed that counterfeit purchasers had lower perceptions of business ethics than non-purchasers, implying that ethical beliefs may become the key to develop the strategies to reduce demand for counterfeit products
Summary
Counterfeiting is ages old story; Phillips, T. [1] described counterfeit of wine production in 27 BC. The hidden fact that needs to be explored, is the aspiration of the population increasing, in the desire of having luxury products which are very expensive or beyond reach This gives rise to another fact that we have counterfeit only in the luxury market. The awareness of intellectual property violation in some consumer is low as a result they buy counterfeit product which is signified as a “deceptive counterfeit” purchase [18]. The manufacturer and the retailer of the counterfeit products make the consumer believe that they are buying genuine product which is sold illegally in the market. Whereas in case of “non-deceptive counterfeit” products the consumers are aware of the purchase that they are making is a counterfeit. The research paper is concluded with the conclusion, limitations and future research directions
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