Abstract
This chapter explores the factors for a successful FDI inflows into the SEECs media markets for multinational corporations. More specifically, the author extrapolates the main strategic directions for foreign direct investment (FDI) inflow to SEECs media markets with specific interest in answering the question to which media industry and where to invest the foreign capital. The research data sample includes 16 SEECs: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Serbia, Montenegro, FYR Macedonia, Cyprus, Malta, Romania, Slovenia, Turkey, Kosovo, Greece, Hungary, and Moldova. In addition, this chapter surveys and reviews the literature and research on FDI in SEECs media industry and business markets.
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