Abstract
In 2015 two major sporting events take place in the Czech Republic. 2015 IIHF World Championship will take place with the participation of sixteen teams from 1st to 17th May 2015. Czech Republic will host the event with games will be played in Prague and Ostrava. UEFA European Under-21 Championship the final tournament will be hosted in the Czech Republic from 17th to 30th June 2015. The matches of the tournament will be played in Prague, Olomouc and Uherske Hradistě. According to the theories major sporting events leave economic impacts on local economies. Sporting events make new job positions for people who organize the tournament. Sporting events attract lot of tourists, who spend money for accommodation, transportation, entertainment, tickets and retail. There are presented several economical impact studies which there made for such events in previous years and countries. International sporting events attract sponsor awareness and media attention which is also very important in promoting the Czech Republic as the touristic destination. The research paper focuses on overview of economic impacts of these sporting events which take part in the Czech Republic in 2015. The economic impacts are divided into three categories. Firstly there are economic impacts for sports federations – Czech Ice Hockey Federation (CSLH) and Football Association of the Czech Republic (FACR). Secondly there are economic impacts for hosting cities – Prague, Ostrava, Olomouc and Uherske Hradistě. Finally there are impacts for the whole Czech Republic. On the side of the costs there are expenditures of public budgets on football stadium investment and infrastructure, costs of organization of the event – staffing, renting the facilities, security, logistic, marketing, media operations and other costs. On the side of revenues of the event there are TV rights, international and local sponsors, contribution of international sports federations, contribution of local or state public budgets, ticket sales and other revenues.
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