Economic Impact of Marketing Interventions of Fruits and Vegetables in Karnataka

Abstract

Marketing plays an important in fruits and vegetables due to their perishability. The farmers need to decide in a short span where to sell their fruits and vegetables across diff erent markets to get remunerative prices. The marketing system of fruits and vegetables has seen major changes with the involvement of emerging interventions like co-operative and corporate market interventions. The study was conducted in the Davangere district of Karnataka. By simple random sampling, 40 farmers from public, co-operative and private market interventions were selected, consisting sample size of 120. The data was collected with help of pretested interview schedule through personal interviews. The cooperative market intervention is found to be an effi cient (1.22) market for the Chili crop compared to private (1.14) and public (1.03) market intervention. The private market intervention was found to be effi cient (2.71) market intervention for Tomato followed by co-operative (2.45) and public (2.23) market intervention. The co-operative market intervention is found to be an effi cient (1.22) market for the Banana crop compared to private (1.28) and public (1.23) market intervention. The public market intervention was found to be effi cient (1.04) market intervention for Papaya followed by co-operative (1.03) and private (0.75) market intervention.