Economic diversification of tourist experience industry for enhancing domestic potential of monoterritories

Abstract

The objective of the study is to present a system of variability in the development of the tourist experience industry in the context of expanding economic opportunities of monoterritories. Achievement of the goal set by the authors of this article determines the formulation of a number of important objectives, among which informatization and digitalization of marketing channels and advertising of the tourist experience industry, as well as increasing the list of services and naming units of qualitative indicators in tourism and hospitality. The multidimensional research methodology makes it possible to identify existing patterns objectively between informative indicators. The algorithm of research organisation chosen by the authors, corresponding to the general state of economic thought in its dynamics, allowed to correlate the unified system of available plans; the cluster analysis identified the priorities of entrepreneurial activity of territorial entities; the factor analysis showed the level of interaction between actors of economic activity on repair and restoration of historical and cultural objects, creation of accommodation facilities and social infrastructure; the regression method determined the growth rate of gross product and outlined it.The authors analyze current diverse economic strategies.There are many indicators for the study of economic diversification of the tourist experience industry, the main of them being the increase in the share in the gross regional product. Forcing the processes of diversification in this area involves further phased implementation of a system of measures aimed at creating an information network, as well as improving different types of tourism (inbound, domestic, etc.).