Economic Culture And Media Aesthetics: Things In Common

Abstract

The formation of economic culture is an urgent issue facing the mass media. The present article is devoted to the mass media implementation of the phenomena. The article examines the issue of the interaction between media aesthetics and economic culture. The research's theoretical and methodological basis is represented by a set of scientific studies devoted to researching various issues of modernization of domestic culture and economy, the interaction of economic institutions with the norms and values of culture, and media aesthetics and visual image. The research is based on the principles of rational knowledge – general philosophical, cultural, and general scientific principles of analysis, as well as comparison and generalization methods; and systemic method. The analysis of economic materials from the ria.ru website is carried out. The visual language is the most accurate in the transmission of economic information. The following observation is important since attention is focused not only on the visual presentation of materials but also on their emotional expression. The set of media aesthetic factors, including visual content design, undoubtedly affect the perception of economic information and, accordingly, the formation of economic culture.