Abstract
The article considers some instruments and technologies which can substantially improve economic confidenceat the Russian market of banking services. The article also covers several factors which restrict possibilities ofeffective management of Russian commercial banks’ financial stability in the current conditions. Geopoliticalrisks realization and their growing influence on development dynamics of the Russian banks call for thenecessity of development of new methods and instruments of financial stability management, which is closelyconnected with increasing of profitability of client operation and creation of system of risk management in banks.The author develops a methodology for calculating the return on customer service, as well as a technique tocontrol profitability of customer service. To facilitate the use of this method the calculation of profitability ofcustomer service to be integrated into a customized version of banking software in the risk management system,so the author creates private banking scheme of strategy in dealing with clients. The author also conductswebsite expertise in private Banking segment of six major private banks, analyzes marketing management of thebank 'financial strategy on the example of OTP Bank, as well as developed and tested a methodology to assessthe maturity level of financial services in a commercial bank, including a major components of management offinancial stability.
Highlights
Russian banking services market reduces the rate of growth
Geopolitical risks realization and their growing influence on development dynamics of the Russian banks call for the necessity of development of new methods and instruments of financial stability management, which is closely connected with increasing of profitability of client operation and creation of system of risk management in banks
Imposed by the United States and European Union sanctions will have the greatest impact on energy, defense and finance sectors of the Russian economy, which may significantly slow down economic growth and reduce the stability of the Russian companies
Summary
Russian banking services market reduces the rate of growth. Imposed by the United States and European Union sanctions will have the greatest impact on energy, defense and finance sectors of the Russian economy, which may significantly slow down economic growth and reduce the stability of the Russian companies. Strong effect sanctions could have on the financial stability of the banks that are denied access to the capital markets, the United States and the European Union. Get out of this situation can only be through the diplomatic channel. It should be noted that, in the opinion of the President of the ECB, Mario Draghi, these risks have a greater negative impact on the euro area than in other regions of the world, these factors can slow the growth of the European economy
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