Abstract
This paper critically attempts to assess the performance of the private sector participants in the marketing of fertilizer in Delta State — Nigeria. A total of 100 respondent fertilizer marketers were randomly selected from four Local Government Areas and studied under the deregulated fertilizer marketing arrangements in 1999. Primary data used for the study were collected with structured questionnaire and analyzed using descriptive statistics of the conventional parameters for assessing market performance and student t-test. The results that the performance of fertilizer marketers was rated ‘fair” based on the opinion of the public and the values of major market performance indices viz: marketing margin (36.04%) and (28.7%) of total revenue, marketing cost 8.75% and 5.46%) of total cost, net return (29.9% and 24.6%) of total revenue, market, efficiency value (1.4 and 1.3), at wholesales and retail level respectively. The performance of the private marketers was mainly constrained by inadequate finance, high procurement cost of fertilizer at source, market access condition and poor market information systems. The paper thus recommended that high performance of private sector marketing of fertilizer would require improved market infrastructures and effective information system as policy instruments.KEYWORDS: Economic assessment1 performance, private sector, deregulated fertilizer marketing.
Highlights
The sustainability of the crop sub-sector of the Nigerian of the regularized distribution/marketing arrangement for economy would depend to a large extent on the quantity fertilizer in some parts of Nigeria such as Delta State, and quality of inputs such as, inorganic fertilizer that was defective at best
The option of private sector participation in inherent in the use of fertilizer become manifest, the fertilizer marketing was considered and adopted in input enjoyed a corresponding degree of awareness and Nigeria between 1997 and 1999 as a policy strategy for utilization, fertilizer demand of above 1.0 million satisfying the increasing demand for the product
According to Dixie (1989), Marketing is sector participants could he more efficient in satisfying considered as the series of services involved in moving fertilizer demand of the farmers, since they are known to a product from the point of production to the point of carry out effective marketing functions without consumption or utilization
Summary
The sustainability of the crop sub-sector of the Nigerian of the regularized distribution/marketing arrangement for economy would depend to a large extent on the quantity fertilizer in some parts of Nigeria such as Delta State, and quality of inputs such as, inorganic fertilizer that was defective at best. Within this framework the results of the study covers the following: Fertilizer Marketing System, and (market structure); Fertilizer market performance, using volume of operation of dealers, net profit range of dealer and marketing cost, marketing margin and market efficiency ration as indices of fertilizer market performance. This relatively low marketing margin indicates a fair performance of fertilizer market in a deregulated system.
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