Abstract
The resource investment pattern and cost and returns structure of Poultry birds on an average in poultry farms have been analyzed for the year 2015–16. The broiler as well as the layer farming in poultry enterprise has been found profitable in West Bengal. The study based on primary and secondary data collected from 120 poultry farmers by adopting purposive sampling. The total fixed cost in layer farming was estimated to be 0.66 per cent of the total cost for 1000 birds per batch. The return structure of layer farms indicates the total returns from the sale of eggs, sale of culled birds and manure from 1000 birds as Rs. 431590. Among the overall total returns, the sale of eggs accounted for about 91 per cent followed by sale culled birds (7.83 per cent). The net returns were Rs. 82946 per annum of 1000 birds. Net returns per month were found to be Rs. 6912 per 1000 birds. Garrett's ranking technique was used to identify the constraints in the poultry farming and marketing in the study area.
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