Economic analysis: prospects of development in the conditions of digitalization of economy

Abstract

The article reviews the main directions of development of the national school of economic analysis. The essence, types, purpose and principles of economic analysis are revealed. It has been established that the main purpose of economic analysis is the identification of the laws and of economic processes, determination of factors of influence on efficiency of activity of the economic entity, defining the priority directions of development. The main types of economic analysis should include: operational, strategic, functional-accident, diagnostic, investment, innovative, marketing and analysis of own financial condition and financial condition of business partners. To ensure the efficiency and reliability of economic analysis promotes adherence to such principles as: science, system, complexity, periodicity, reliability, efficiency, effectiveness, effectiveness and dynamism. At the current stage of development of economic analysis, there is a steady trend towards the use of innovative software products to improve its quality and efficiency. The following main groups of software tools are intended for the digitalization of economic analysis: digitalization tools for financial analysis, digitalization tools for internal analysis of business activities, digitalization tools for investment project analysis, and intelligent analytical systems. Economic analysis software has certain specifics due to the high concentration of analytical procedures and the diversity of forms and content of the resulting data. A study of the experience of business entities in the use of economic analysis software shows that today most enterprises use universal tools due to their easy adaptation, such software products include Microsoft Excel, Financial Analysis, INEC-Analyst, INEC-Investor, INEC-AFSP software package, FinExpert, Audit Expert, Sales Expert, MARKETING Analysis, Financial Analysis, Project Expert, Prime Expert, NIKOS-Soft, and the NS2000 Corporate Information System. These software programs contain a wide range of universal tools designed to analyze the company's business activities and business processes. The analysis of these software products shows that they are not able to fully meet the requirements of modern business, ensure the proper level of quality and efficiency of analysis, and consistency of information between different structural units. In the context of dynamic market development, the determining factor of success is the prompt provision of high-quality and reliable information to the participants of the management process. The modern market is represented by a significant number of innovative software products designed for a single company management system, such software can significantly improve the quality and efficiency of economic analysis and the consistency of information flows between the enterprise's departments. The functionality of such software products as: «SAP ERP», «Oracle ERP», «BAS ERP», «1C: ERP Manufacturing Enterprise Management», «Galaxy ERP».