Abstract
The results revealed that milk production increased with increase in the herd size. The marketed surplus was estimated to be 64.74, 69.47 and 74.34 per cent of the total milk production on small, medium and large farm size, respectively, indicating that marketed surplus increases with increase in herd size category. On an average, 26.48, 34.07 and 39.45 per cent of the marketed surplus was channelized through direct consumers, milk vendors and co-operative societies respectively. The study brought out that co-operative societies were dominating in the organized sector and as the farm size increased, the supplies of milk to co-operative societies increased. The producer's share in consumer's rupee was the highest (99%>) in Channel-I (Producer-Consumer). The next best was Channel-II (Producer-Vendor-Consumer) where producer got (79. 80%) of consumer's rupee.
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