Abstract
The present study was undertaken in Imphal East district of Manipur to know the marketing cost, marketing margin, price spread, producer’s share in consumer rupee, marketing efficiency of High Yielding Variety (HYV) paddy and Black aromatic paddy. A total of 120 sample respondents are analysed. Among these 42 are marginal farmers,36 are small farmers,26 are semi medium and 16 are medium farmers .For High yielding variety paddy, in channel I, overall average net price receive by producer is Rs.1885 per quintal and the consumer purchase price is Rs.2000 per quintal. In channel-II, overall average net price receive by producer Rs.1609 per quintal and the consumer purchase price is Rs.3000 per quintal. For Black Aromatic paddy, in channel-I, overall net price received by producer is Rs.6185 per quintal, and the consumer purchase price is Rs.6300 per quintal. In channel-II, overall net price received by producer is Rs.5109 per quintal and the consumer purchase price is Rs.12000 per quintal. Marketing efficiency revealed that for High Yielding Variety paddy (HYV) marketing efficiency of channel-I is high with 16.39. For Black Aromatic Paddy, Marketing efficiency of channel-I is high with 53.78.Farmer should chose for those marketing channels which have lesser intermediaries to get the maximum profits. Price fluctuation, lack of suitable govt. Policy like procurement and market regulation are the major marketing constraints to the sample farmer in study area.
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