Abstract

The aim of the article is to show suitable and universal methods of economic analysis using the analysis of economic indicators in a combination of research methodology, which focuses on the micro and macro environment of an enterprise embedded in a vibrating, uncertain and constantly changing environment.
 The article shows the validity of the centrifugal and centripetal environment analysis method, which results in analytical data in the context of primary measurement and analytical data on the basis of which the analysis of financial ratios can begin.
 The author presented the validity of the financial result based on the economic analysis formulas for which specific values were adopted. As a result of combining the research methodology and economic analysis, a measurement and analytical tool was obtained, which forms the basis for strategic action and can be used in in-depth analysis, in which the research and analysis can be subjected to a more detailed examination and the results narrowed down or expanded to include the aspects most relevant to the company.
 The result of this analysis is an article that proposes a duality of both methods in terms of analysis and research. Due to the uncertain and oscillating environment, these methods can be assumed to be effective. The validity of the combination of these methods and economic indicators is extremely important and should be analysed in depth, and working with their results will provide a clear analytical picture available at every stage of the company's development.

Full Text
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