“Econamit”: Exploring the Food Cart Economy in an Urbanized City

Abstract

One well-known aspect of culinary culture that is typically found in urban areas is street food. In Filipino slang, “econamit” refers to a food that is both tasty and affordable. This qualitative study employed narrative inquiry to explore the food cart economy in Kabankalan City, an urbanized city in Philippines. In-depth interview with five street food vendors were conducted and data were analyse through thematic analysis. The recurring themes disclosed that the prevalent reasons of street food vending in Kabankalan City are: a) inherited knowledge form the parents; b) fast to earn money; c) to help the family d) for everyday income; and e) affordable and easy to sell. While, the determinants of Street food identified by the street food vendors are: a) people’s taste and preferences; b) fast and affordable; and c) gastronomic needs. There are only two problems and impediments faced by street food vendors, first is the weather condition when it rains and wet, and the second is the “eat and run” tactics of the customers. The success stories of street food vendors revolved around the overwhelming income they receive from the business and they were able to reach their dreams for the family, themed as “welcoming income” and “reaching the rich dreams”. Thus, Street food vendors may strengthen their capacities and skills through training in food handling, and business information so as to enhance their health sanitation and productivity.