E-commerce Platform Data Governance Environment: Concepts, Elements and Implications

Abstract

Multi-agent participation in data governance is the future trend of data governance research. However, multi-agent participation increases environmental uncertainty for enterprises to implement data governance activities to a certain extent, and the externalities generated by data governance activities still need to be studied. Taking E-commerce platform as an example, this paper aims to explore the conceptual elements of data governance environment and provide practical guidance for promoting multi-subject participation in the data governance process. By using the methods of literature research and theoretical deduction, this paper defines the concept of data governance environment for the first time, defines the core elements of data governance environment, and defines the data governance environment of E-commerce platform as an interactive system composed of data governance participants such as government, platform and users based on system theory and stakeholder theory. It is the space for data and information exchange during data governance activities, and it is the sum of factors that can directly or indirectly affect the data governance process of each participant. E-commerce platform data governance environment is mainly composed of government-level environment, platform-level environment and user-level environment. The environmental elements at the government-level include data policy and industrial policy; the environment at the platform-level consists of data environment and non-data environment; and the environment at the user-level includes personal cognitive ability, personal data literacy and personal privacy awareness.