Abstract
This paper aims to explore the factors that influence Malaysian online shoppers’ behaviour in recycling e-commerce packaging waste. This study employed an in-depth semi-structured interview. In total, 12 participants were recruited in Kuala Lumpur and Selangor, Malaysia, including eight females and four males aged between 25 and 50. ATLAS.ti version 8 software was used to analyse the details of the content and interpret it holistically. The study reveals that Malaysian online shoppers still lack awareness of the environmental impact, particularly in recycling e-commerce packaging waste. It also indicates that social influences play a major role in influencing them to recycle e-commerce packaging waste. The paper is a new research area with global implications. While limited to sample size, several recommendations are made, covering recycling facilities, consumer empowerment, and individual responsibility to increase future recycling for better environmental sustainability.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
