Abstract
Development of information technology (IT) has been driven changes in various fields, one of which is in marketing. The use of IT in marketing will not be separated from internet, where e-commerce services have now emerged that allow businesses to conduct face-to-face transactions by removing barriers related to distance in interacting with customers, so that every stakeholder will have same opportunity for promoting their products. On the other, Indonesia is country fourth largest population in the world, where 99.8 percent of its business units are small and medium enterprises (SMEs). Although the number of business units in the SMEs sector is very large, e- commerce adoption is still dominated by large business units, so research related to the adoption of e-commerce by SMEs is still very limited, especially in developing countries. This study aims to fill that research gap. In this study a TOE framework will be examined to determine the determinants of e-commerce adoption by SMEs. TOE framework considers technology, organization and environment variables to measure adoption of information technology. Analysis of TOE framework will consider empirical literature. This study also makes recommendations for future research.
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