Abstract
The crucial image was Los Angeles, with its very high standard of material life and its ideology of job success, while scarcely livable because of physical pollution and deterioration of social life. The concept of quality of life regained its value dimension, although unfortunately only with reference to aspects that are merely desirable or undesirable. Ethical obligations are predominantly typical of mass consumer society, with its other-directed orientations and its focus on performance and achievement. This brings us to the link between ecology and the quality of social relationships. The quality of social life is largely assured by the quality of the predominant social relationships. Personal experiences within a natural framework are getting rarer and rarer in urban, industrialized society. However, without these inner moral obligations toward natural and social worlds, the deterioration neither of the natural environment nor of social life can be brought to an end.
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