Ecology and Media

Abstract

The Sustainable Development Goals (SDGs) are a set of global goals targeting all levels: from a planetary biosphere to a local community. The aim is to end poverty, protect the planet and ensure that all people can enjoy peace and prosperity, now and in the future. The beginning of the Twenty-first century and the last fifteen years of the twentieth century have been the awakening of human consciousness when it comes to ecology and environmental protection. The man of the digital age is slowly becoming aware that a new society is a life-organization characterized by the use of modern technologies and overuse of natural resources and, in some places, already devastated and degraded environments. The modern economy survives on the use of living and inanimate natural resources. Natural resources such as air, water, soil are polluted and some animal species are exterminated in this period. For this reason, it is of great importance to force producing and broadcasting numerous environmental shows on local, regional and global media. Going deeper into the issue, we have to see that the problem should be addressed more and more, reinforcing at the same time the ethics of all people on the planet, which would lead to the adoption of binding norms that would affect people’s behavior when it comes to ecology and environmental protection . The media is playing a key role in this issue. A part of the discussion on the concept of conservation, including the main scientific and ethical points of view, is presented in this paper, highlighting the environmental, socio-ecological and ethical aspects behind the comprehensive concept of industry and economy. This paper is about the idea of being the appeal on media regarding the urgent need for socio-environmental ethical personal engagement and collective actions.