Abstract
The article examines the problems associated with the formation of a policy of sustainable development based on ecological marketing by domestic enterprises. Currently, the mechanisms for the formation of the market for ecological goods and services are being developed and improved at the expense of the components of the sustainable development policy in terms of its ecological component. That is why, unfortunately, "ecological marketing" does not take into account the socio-ecological and economic needs of Ukrainian communities, as well as the peculiarities of the formation and development of ecological goods and services. The interrelationship of ecological and economic processes becomes the reason for the search for methods of balanced development of society, in which meeting the needs of current generations should not jeopardize the opportunities of future generations.
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