Abstract
Urban development consumes resources and therefore abolishes the ecological function of the natural environment. It generates the dilemma between urban development and environmental protection. Urban development cannot be halted for many reasons due to its importance to accommodate population growth, urbanization and economic development. Determinations to negotiate the dilemma between environmental protection and urban development have been undergoing for many years. One of the efforts is mesoscale ecological friendly technology concept where the function of natural environment could be maintained while letting progressive urban development to flourish. The study was conducted in secondary city in Peninsular Malaysia of Johor Bahru. The study was conducted by analysing secondary information obtained from relevant resources, by undertaking internet research on the applications of ecological friendly technology towards sustainability in developed and developing countries, and by observing the connection between urban development and environmental state. The findings show that by employing applied ecological friendly technology, the urban physical development can still be undergoing without substantial environmental impacts.
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