Abstract
Since 2003, several Moroccan industries, mainly in reaction to the development of environmental legislation, have made technical and managerial environmental commitments aimed at preserving their survival and sustainability. The objective of this research is to identify the ecological behaviours of the leaders of Moroccan industries and to explore the instruments put in place to mitigate their environmental impact in a global context of popularizing sustainable development. On a sample of 20 companies, the results show that it is mainly the managers of large companies that adopt citizen behaviours characterized by a high technical and managerial commitment. This research also reveals that the majority of companies adopt curative technologies and that financial difficulties are the main barrier to the adoption of environmental technologies.
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