Abstract
The fashion industry under modern circumstances is one of the most developed industries, which determines its tangible impact on people and nature. The purpose of the article is to analyze ecodesign and sustainable development initiatives through the dimension of passion for artistic and educational creativity. The theoretical and empirical methods of scientific research were used. In the results, it was established that previously the requirements of environmental friendliness were perceived to a greater extent as limitations in the creative process. They are the basis and a kind of impetus for the generation of new creative ideas. The novelty of the work consists in proving the development of clothing design as an element of the designer's personality development as a leading specialist not only in design matters, but also in creating an organic combination of all components of the product creation process. The practical significance of the work is to determine the future of the fashion industry in the use of environmentally friendly and technological fabrics. In the conclusions, it is noted that new creative searches are due to the vital need for a new philosophy of world perception, which will influence ecodesign in the future.
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