Eco-office campaign as a way to achieve the sustainable development goals in Directorate General of Taxes

Abstract

Excessive use of paper and plastic is one of the factors that causing climate change. Directorate General of Taxes starts to implement eco-office concept as one of the responsibilities of good governance in supporting climate change campaign. It is an effort to improve environmental quality and work environment comfort through daily behaviour change of DGT employees. DGT is expected to hold public service by taking resources efficiently, such as reducing the use of tax report paper forms and disposable drinking bottles. This literature review research aims to arrange the strategy of campaign message needed to get obedience followed by behaviour change of the DGT employees in implementing the eco-office concept in daily life. This paper is a compilation of several data and previous research concerning climate change campaigns that would be collected systematically and then deeply analyse to obtain research findings. The result showed that the message content and media are the main things in campaign strategy arrangement. To obtain obedience, the content of the message has to include reward, punishment, expertise, and impersonal and personal commitment. Mass media can be used as a medium to convey the message of an eco-office campaign that can change the audiences’ behaviour.