Eco-labeling is a useful piece of informational metabolism in the youth environment

E I Khabarova,S V Nikitina,M V Strebkova,S.G Eremeev

doi:10.1051/e3sconf/202131102003

E I Khabarova, S V Nikitina + Show 2 more

Open Access

https://doi.org/10.1051/e3sconf/202131102003

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Abstract

Environmental awareness of consumers and the popularity of a healthy lifestyle are the trends of our time both in the world and in Russia. The article discusses the ecolabelling sign as a means of offline information about the environmental characteristics of products and an important criterion when choosing and buying various goods. In our country, there are only prerequisites for an approach to greening business and positioning "environmentally friendly" products. However, it is vital that everyone understands the eco-label and distinguishes the certificate of declared quality from the marketing ploy. The paper touches upon the issues of ecological education and formation of the population ecological culture. To clarify the importance of eco-labeling in the formation of an environmentally oriented lifestyle among young people, a sociological research method was used, suitable for clarifying any aspects of social relations and capable of providing operational primary sociological information. The results of the survey of the 1st and 2nd year students of the Moscow State University of Fine Chemical Technologies named after M.V. Lomonosov in 2019/2020 academic year, concerning their interest in the environmental characteristics of the purchased goods, are provided.

Highlights

It is known that at present we are dealing with many changes in all spheres of life, perceiving them as a significant acceleration of the pace of life
The term "information metabolism" was offered by the Polish psychiatrist and philosopher Anton Kempinski, who compared the biological term of metabolism with the process of perception, accumulation, assimilation, processing, storage and transmission of information by the human psyche
Interviewing junior students has 2 goals: 1) focusing the attention of students, as consumers of products and services, on presence of labels with ecolabels on goods, as a result of which young people are armed with accessible information that allows them to make a choice in favor of high-quality products considering the minimum negative impact on the environment in the process of their production; 2) formation of a forward movement in any trajectory of teaching today's students, as tomorrow's entrepreneurs and leaders, on coordination of used and implemented technologies with identification of the focus of the future target activities of today's students and tomorrow's entrepreneurs on coordination of the interests of society and nature from the standpoint of introduction and use of technologies friendly to the ecosphere

Summary

Introduction

It is known that at present we are dealing with many changes in all spheres of life, perceiving them as a significant acceleration of the pace of life. The term "information metabolism" was offered by the Polish psychiatrist and philosopher Anton Kempinski, who compared the biological term of metabolism (a set of processes in the body, as a result of which the incoming food, water and air are converted into substances necessary for the body for life) with the process of perception, accumulation, assimilation, processing, storage and transmission of information by the human psyche

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